Driving Service & MOT Bookings Through Face-to-Face Customer Acquisition
Overview
Client: Leading Automotive Aftersales & Repair Centre
Industry: Automotive / Aftersales
Location: Local Catchment Area
Channel: Face-to-Face Field Engagement
Team Size: 8 Representatives (4 teams of 2)
Objective: Increase autocentre utilisation & local customer engagement
The Challenge
The Challenge
A leading automotive aftersales and repair centre operated a high-quality facility with experienced technicians and strong manufacturer backing. Despite these strengths, many local vehicle owners remained unaware of the centre’s full capabilities, service benefits, and promotional offers.
The business needed to achieve two key objectives:
- Generate immediate revenue through Service and MOT bookings.
- Increase awareness and engagement amongst local vehicle owners to support long-term customer retention.
Rather than relying solely on digital marketing or existing databases, the centre partnered with Credico UK to deploy a targeted face-to-face customer acquisition campaign.
The Solution
Credico UK deployed a dedicated field sales team of 8 representatives (4 teams of 2) to engage vehicle owners directly within the target area.
A Free Wash & Health Check offer was used to drive customer engagement. All booking requests were collected and submitted directly to the client for follow-up and appointment confirmation, creating a seamless process and a continuous flow of warm customer enquiries.
Representatives held conversations about:
- Vehicle servicing and MOT bookings
- Existing maintenance arrangements
- App downloads linked to the auto centre
- Available promotional offers
Every customer interaction created an opportunity to establish a longer-term relationship with local vehicle owners, generating an engaged audience that could be nurtured through future marketing activity.
Metric |
Average Weekly Result |
| Doors Knocked |
5,828 |
| Customer Conversations |
2,708 |
| Service Bookings Generated |
64 |
| MOT Bookings Generated |
32 |
| Additional Workshop Opportunities |
160 |
| Appointment Show Rate |
90%+ |
More than just bookings
While booking generation was the primary objective, the campaign delivered wider strategic value:
- Increased visibility within the local catchment area
- Greater awareness of the centre’s services and differentiators
- New customer engagement opportunities
- Increased opportunities for future retention and repeat servicing
The Feedback
The Feedback
Vehicle owners responded overwhelmingly positively. Many customers commented that they were previously unaware of several benefits available through their local auto centre and welcomed the opportunity to speak with someone face-to-face.
Common areas of interest included:
- Express servicing options
- Manufacturer-trained technicians
- Specialist diagnostic capabilities
- Promotional offers and service packages
In many cases, customers had not previously engaged with the centre despite living within its catchment area and were unaware of key differentiators that set it apart from competitors.
