Driving Local Awareness & Customer Acquisition for PSYCLE
Overview
Client: PSYCLE
Industry: Fitness / Wellness
Location: London
Channel: Face-to-Face Field Engagement
Campaign Duration: Ongoing (6 days/week)
Objective: Local brand awareness & new customer acquisition
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The Challenge
PSYCLE operates seven London-based fitness studios alongside an online home workout offering. With a strong proposition but a need to build greater awareness within its local catchment, PSYCLE wanted to engage directly with residents in London W11 and encourage them to experience the brand first-hand for a new studio due to open.
Rather than relying solely on traditional advertising or passive leaflet distribution, PSYCLE partnered with Credico UK to put trained field representatives directly into the community.
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Campaign Results
The campaign generated significant local reach and measurable customer engagement:
KPI |
Result |
| Homes visited |
3,800 |
| Direct resident engagements |
1,270 |
| Flyers delivered |
2,530 |
| Free class attendees |
280 |
More Than Just Acquisition
A key advantage of the Credico UK model was the granular market intelligence captured in the field. Every interaction provided valuable insight into the local market, including:
- Existing awareness of PSYCLE
- Reasons for interest or decline
- Local sentiment and feedback
This gave PSYCLE a much clearer understanding of who its local customers were, what motivated them, and what barriers were preventing conversion.
The Impact
The PSYCLE campaign demonstrated the value of combining local presence, human interaction, and measurable acquisition:
IDENTIFY → ENGAGE → EDUCATE → QUALIFY → CONVERT
Rather than simply putting a brand message in front of consumers, the field team created opportunities for residents to interact with PSYCLE and take a tangible next step. The campaign also provided PSYCLE with real-time feedback from its target audience and actionable insights at a local level.
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Conclusion
Field sales enabled PSYCLE to put its brand directly in front of the right people, have meaningful conversations, and turn local awareness into real customer action. For PSYCLE, the campaign created a strong combination of brand exposure, direct consumer engagement, qualified interest, and market insights.
